Jens Nielsen

Jens Nielsen
  JenS Nielsen


Jens Bach Nielsen

Jens immigrated from Denmark at the young age of 20 and was sponsored by a local business owner who introduced him to the world of photography. Two years later, Jens started Pictureline Inc., a camera store in Salt Lake City that is still going strong after 29 years.

Jens has adapted to the quickly changing photography industry, first accommodating the professional film photographers, but constantly growing with the fast-paced digital scene that now includes video and motion picture.

With a business always evolving, Jens still keeps his customers at heart of his work. His face lights up when he can teach others about photography and help customers find exactly what they need. He often takes time out of his busy schedule to greet long-time customers as well as assist new clients.

Besides teaching Pictureline’s More to Photography Camera classes, Jens also has taught various seminars focused on scanning, archiving, and the importance of preservation. He is also known for hosting many lectures, events, and workshops at Pictureline. His passion for photography is apparent through his desire to expand the knowledge of amateurs, professionals, and enthusiasts.

“Seems that today everyone is a photographer. Anyone that owns a camera suddenly becomes the expert in picture taking. As more images are captured today than ever before, more images are also discarded. Simply put, most images are not worth of our time and visual attention and only adds to the increasing visual noise. The world is not in need of more “picture takers”, what the world need is more “picture makers”. While most people have creative talent, photography is a delicate balance between the art and the technical. A great “picture maker” / photographers can’t survive on creativity alone, as that is only half of the equation.”

With 29 years of experience owning and running one of the most successful camera stores in the United States, Jens has a fundamental understanding of what makes a great photographer.