October 15

9:30am to 12:00pm – Sabina Cavalli


Sabina Cavalli

Have you ever wished you could create dynamic sports portraits like the ones you see in magazines?  Do you wonder how to set up your lighting to maximize the impact of your sports images? Learn how to create killer sports images from start to finish.

In this workshop we will cover the following topics: 1) how to design a sport session based on the sport you are photographing; 2) how to pose athletes to achieve dynamic images; 3) lighting set ups and ideal ratios to achieve edgier results; 4) editing methods and tips.

Sabina Cavalli is a portrait photographer based in Greenville, SC. She is a PPA Master Photographer, Photographic Craftsman, Fellow-PPANI, and a Certified Professional Photographer. She serves at the Council of PPA, and also on the boards of PPofSC (Professional Photographers of SC) and of ASP (American Society of Photographers). She also acts as CPP liaison for the State of South Carolina. She is a PPA affiliate print competition juror in training.


12:00Pm to 12:30pm – Jens Nielsen


Jens Nielsen

Jens immigrated from Denmark at the young age of 20 and was sponsored by a local business owner who introduced him to the world of photography. Two years later, Jens started Pictureline Inc., a camera store in Salt Lake City that is still going strong after 29 years.

Jens has adapted to the quickly changing photography industry, first accommodating the professional film photographers, but constantly growing with the fast-paced digital scene that now includes video and motion picture.

With a business always evolving, Jens still keeps his customers at heart of his work. His face lights up when he can teach others about photography and help customers find exactly what they need. He often takes time out of his busy schedule to greet long-time customers as well as assist new clients.

Besides teaching Pictureline’s More to Photography Camera classes, Jens also has taught various seminars focused on scanning, archiving, and the importance of preservation. He is also known for hosting many lectures, events, and workshops at Pictureline. His passion for photography is apparent through his desire to expand the knowledge of amateurs, professionals, and enthusiasts.

“Seems that today everyone is a photographer. Anyone that owns a camera suddenly becomes the expert in picture taking. As more images are captured today than ever before, more images are also discarded. Simply put, most images are not worth of our time and visual attention and only adds to the increasing visual noise. The world is not in need of more “picture takers”, what the world need is more “picture makers”. While most people have creative talent, photography is a delicate balance between the art and the technical. A great “picture maker” / photographers can’t survive on creativity alone, as that is only half of the equation.”

With 29 years of experience owning and running one of the most successful camera stores in the United States, Jens has a fundamental understanding of what makes a great photographer

2:30am to 4:30am – Aurora DeLuca

Stay Flexible: Posing Strategies for Newborn Photography

Aurora DeLuca

Newborn sessions are both fun and profitable. There’s nothing quite like posing a sleepy newborn and creating something beautiful. But it’s not always a breeze. What do you do if you have a wakeful baby? Or you find yourself with a baby struggling with colic? Maybe your client couldn’t get newborn photos for a few weeks longer than that ‘recommended’ window. This class focuses on my method of flexible flow posing and newborn safety. By preparing to move flexibly through a session and setup, you can choose how and when to pose baby by following their lead. We will also cover safety dos and don’ts when posing newborns. By maintaining flexibility and preparedness throughout these special sessions, you can calmly guide your session and guarantee plenty of beautiful images.


6:30pm to 9:00pm – Sandra Pearce

Painting in Photoshop

Sandra Pearce

Ever walk into a location and feel less than inspired? After 15 years in the industry,

Monday Schedule
Time Length Speaker/Event
9:00-9:30: 30m Registration Opens – All Events will be at the Mountain America Expo Center
9:30-12:00 2h30m Sabina Cavalli – Sportraits
12:00-12:30 30m Jens Nielsen – Pictureline
12:30-2:30 2h Lunch on your own and Stylized Shoots
2:30-4:30 2h Aurora DeLuca – Stay Flexible: Posing Strategies for Newborn Photography
4:30-6:30 2h Dinner on your own and Stylized Shoots
6:30-9:00 2h30m Sandra Pearce – Painting with Photoshop


October 16

9:30am to 12:00pm – Bry Cox

Celebrity/Fashion Photography

Bry Cox

Bry Cox is a Gold Medalist out of 25,000 international photographers. He’s on the Adobe Software Evangelist team, WHCC speaking team, is a PPA Master/Craftsman about 12 times over, and is Certified. Bry’s owned a studio in Utah for over 20 years, he’s been teaching workshops throughout the US, Canada, and China for over a decade, and has created many training videos, plugins, and books for photographers to rave reviews. Bry’s work has been featured in magazines and covers in the US and other countries. His images are used by record companies, VIPs, filmmakers, TV anchors, and musicians. (Capitol Records, CMT, Billboard Magazine, TV Guide, American Girl Magazine, American Photo Magazine, and Professional Photographer Magazine to name a few.) He photographs prominent people such as LeAnne Rimes, Olivia Newton-John, David Archuleta, Natalie Cole, Kenny Loggins, Linda Ronstadt, Steve Forbes, Mitt Romney, and the last four Utah Governors.

12:00pm to 12:30pm – Clay Neves

Multiplying your Profitable Business Relationships

Clay Neves

Clay Neves specializes in multiplying your profitable business relationships. He brings over 32 years of sales management experience, from front line supervision of sales teams, to Executive VP of Sales managing multi-million dollar sales departments to revenue and profitability forecasts. He has planned, staffed, trained and managed profitable sales programs for Fortune 500 companies like Citibank, Pacific Bell, and Showtime, with a record for achievement that includes Inc. 500 Award for growing sales 860% in just 3 years. He has a talent for knowing how to develop sales conversations that consistently win over prospective customers. He has also worked with small business professionals throughout the US and Canada to achieve more consistency, predictability and control over sales results. He has refined networking and relationship building strategies and systems, including serving as a Chamber of Commerce President and providing monthly networking training to several Chambers of Commerce and their members. He is an avid student and award winning purveyor of poetry, which helps him extensively in crafting just the right message, in the right way for his business clients. Words that paint a vibrant picture.

2:30pm to 4:30pm – Lisa Dillon

Developing a healthy small business mindset

Lisa Dillon

Are you an artist or are you a small business owner who happens to sell memories? Does it matter? If you’re noticing a gap between where you are and where you want to be, perhaps this is the question you need to be asking yourself.
I her class, “Developing a Healthy Small Business Mindset.” Lisa Dillon will discuss the steps to shifting from a Creative Business to the Business of Creating. There are 10 steps to developing a business mindset for growth and success. Whether you have a brick and mortar studio or work from home, these steps will propel you to change how you view your business and more importantly, will change how your customers view you. And when they see you as a serious business, they’ll pay you like a serious business.
Lisa Dillon is a Master Craftsman Photographer and CPP from Portland Oregon. She is also an ASP member and a Fellow of Photography in Oregon. She is in her 14th year of business and specializes in high school senior and family photography. She is a past president of the Professional Photographers of Oregon and serves currently as president of Oregon Professional Photographers Association (OPPA). Lisa is an approved juror for the OPPA and has served as a PPA Councilor representing Oregon since 2012. Lisa mentors several young photographers and teaches classes on Image Competition, How to be an Image Competition Judge, High School Seniors, and Developing a Healthy Small Business Mindset. In her spare time she likes to travel the world, hike in the beautiful Oregon forests, read as many books as possible and cook (and eat!) delicous food, preferably for a crowd of friends and family. She is a mother of one daughter and now a grandmother of one adorable two-year-old girl.


Tuesday Schedule
Time Length Speaker/Event
9:00-9:30:00 30m Registration Opens – All Events will be at the Mountain America Expo Center
9:30-12:00 2h30m Bry Cox – Celebrity/Fashion Photography
12:00-12:30 30m Clay Neves – Multiplying your Profitable Business Relationships
12:30-2:30 2h Lunch on your own and Stylized Shoots
2:30-4:30 2h Lisa Dillon – Developing a Healthy Small Business Mindset
4:30-5:00 30m Scholarship Auction
6:30-8:30 2h IPPA Awards Banquet